GameSquare: At the Forefront of One of the World’s Fastest Growing Markets

Making it easier for global brands and esports communities to play together

GameSquare Esports is an international gaming and esports company headquartered in Toronto, Canada. Gaming today is a bigger market than both the film and American sports industries combined. In fact, esports is one of the fastest growing markets in the world. It has been noted by the World Economic Forum as having a larger total prize pool than the NBA, the Masters, and the Confederations cup.

The company exists to make it easier for global brands and esports communities to play together. Their growth is based on acquisitions of esports influencer networks, professional e-sports teams, and adjacent assets and entities that serve the esports, gaming, sports, and entertainment industries.

GameSquare is also seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. Reciprocity provides the company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA.

Reciprocity’s gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming. They also hold a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, Inc., a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

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