BTV Case Study: Bio Company Reaches 3.8M Bio/Pharma Investors with Streaming + Digital
Targeted. Measurable. Cost-effective. Here’s how a smart media strategy drove real investor awareness.
When a NASDAQ listed biotech company came to us looking to raise investor awareness around a major breakthrough, they turned to BTV for a targeted, multi-channel campaign. We targeted investors in 5 of the 5 top US cities with high investor concentration interested in bio+pharma stocks. The results were impressive:
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This omnichannel 1 month campaign encompassed streaming, social, and native ad placements to reach high-intent, financially qualified BIO/Pharma investors—on-demand.
Why This Worked:
✔️ Precision investor targeting by interest income + location
✔️ Delivery across CTV/OTT & digital investor channels
✔️ Verified results with real, measurable engagement
Let’s talk about what this could look like for your company →
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