BTV Case Study: Bio Company Reaches 3.8M Bio/Pharma Investors with Streaming + Digital

Targeted. Measurable. Cost-effective. Here’s how a smart media strategy drove real investor awareness.

BTV
April 16, 2025
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When a NASDAQ listed biotech company came to us looking to raise investor awareness around a major breakthrough, they turned to BTV for a targeted, multi-channel campaign. We targeted investors in 5 of the 5 top US cities with high investor concentration interested in bio+pharma stocks. The results were impressive:  

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This omnichannel 1 month campaign encompassed streaming, social, and native ad placements to reach high-intent, financially qualified BIO/Pharma investors—on-demand.

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Why This Worked:

✔️ Precision investor targeting by interest income + location
✔️ Delivery across CTV/OTT & digital investor channels
✔️ Verified results with real, measurable engagement

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Let’s talk about what this could look like for your company →

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Thank you to everyone who took part in an interview and shared their story. We look forward to bringing these features to the BTV audience in the weeks ahead.

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