How a Financial Services Company Reached Nearly 6 Million Investor Impressions in 12 Weeks

Campaign Objective:
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To maximize exposure and engagement, the campaign combined:

·        National broadcast coverage on BNN Bloomberg

·        A 60-second CEO Clip distributed across BTV’s digital network

·        Native articles and LinkedIn campaigns targeting finance professionals

·        Direct email outreach to advisor audiences

·        Retargeting banner ads to reinforce visibility

This integrated approach ensured consistent messaging across multiple investor touch points.

Broadcast Reach at Scale

A 15-second commercial aired across BNN Bloomberg over a 12-week period, delivering consistent exposure during both market and non-market hours.

·        5.2M+ broadcast impressions

·        Average 14,000+ impressions per spot

Supporting this was a stock ticker presence and a CEO feature distributed across financial platforms, reinforcing credibility and brand recognition.
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Digital & Targeted Campaign Performance

The digital strategy focused on precision targeting—reaching investors where they actively engage.

·        210,000+ LinkedIn impressions

·        159,000+ video views

Geographic targeting focused on key Canadian financial hubs, including Toronto, Vancouver, and Montreal, ensuring relevance and impact.

Advisor-Focused Email Campaign

Two targeted email campaigns were deployed to financial professionals across Canada:

·        24.3% – 27.1% open rates

·        Up to 8.8% click-through rate

These results highlight strong resonance with an audience actively seeking alternative investment opportunities.

Retargeting & Continued Engagement

To maintain visibility and drive conversions, retargeting campaigns were deployed across digital platforms:

·        400,000+ additional impressions

·        8,900+ clicks

·        58 qualified leads generated

This ensured the campaign extended beyond awareness into measurable investor interest.

Amplification Across BTV’s Network

Content was further distributed across:

·        100+ financial websites and trading platforms

·        National publications and digital media

·        BTV’s investor newsletter reaching 31,000+ subscribers

This multi-platform exposure reinforced credibility and extended campaign lifespan.

The Results

·        5.9M+ total impressions

·        High-value engagement from targeted investor audiences

·        Consistent brand visibility across broadcast and digital channels

·        Measurable lead generation and investor interest

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_{*Performance metrics indicated are over a 6-week campaign period. **Tactics include full content creation, national broadcast, digital campaign/retargeting, targeted lists via direct email, curated national placements on top financial sites and more for a fully customized deployment to meet specific client requirements.}

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