How a Tech Sector Company Generated Nearly 27 Million Investor Impressions

A multi-platform campaign combining television, digital media, articles, and investor outreach to expand visibility across North America.

The Objective

This technology sector client partnered with BTV to increase investor awareness, strengthen market visibility, and expand reach across North American capital markets audiences.

The campaign combined national television exposure, digital advertising, editorial content, and investor-focused distribution to position the company in front of active investors and advisors.

Campaign Snapshot

Total Impressions: 26.9M+

Investor Leads: 1,227

Average Open Rate: 32%

Campaign Duration: 12 Months

Broadcast CPM: $6.16

Regions Targeted: U.S. & Canada

Campaign Results

Over the course of the campaign, the client received broad exposure across television, digital media, editorial distribution, and investor outreach channels.

Distribution Breakdown

• FOX Business: 14.4M impressions  

• BNN Bloomberg: 5.3M impressions  

• Digital Campaigns: 3.2M impressions  

• CEO Clips: 2.1M impressions  

• Optimized Articles: 1.8M impressions  

The integrated strategy allowed the company to maintain visibility across multiple investor touchpoints throughout the campaign cycle.

Market Momentum

During the campaign period, the client experienced an 89.25% increase in share price.

While market volatility occurred throughout the year, sustained visibility and investor communication helped support continued market awareness during key milestones.

Efficient Investor Reach

The campaign achieved a broadcast CPM of $6.16, significantly below the estimated industry average range of $15–$25 CPM.

This allowed the campaign to generate substantially higher investor reach while maintaining cost efficiency across channels.

High-Quality Investor Engagement

The client generated 1,227 investor leads throughout the campaign.

Email outreach achieved a 32% average open rate, significantly above traditional industry benchmarks.

Featured Distribution

Campaign visibility included premium placement across major financial and business media channels targeting North American investors.

• Yahoo Finance  

• CNBC  

• CNN Business  

• Thomson Reuters  

The Result

By combining national television exposure with digital distribution, editorial amplification, and investor-focused targeting, BTV helped this technology sector client significantly expand market visibility across North America.

The campaign delivered:

• Nearly 27 million impressions  

• Strong investor engagement  

• Efficient CPM performance  

• Multi-platform visibility  

• Expanded awareness during a key growth period

‍