Else Nutrition: New Alternative for Baby and Toddler Formula

Else Nutrition has the number one baby snack brand in Israel and are now disrupting the infant formula industry

Else Nutrition has developed a 100 percent plant-based alternative to dairy-based baby nutrition.

The infant formula space is a 70 billion dollar industry which currently only has two options, cows milk or soy based formulas. Else Nutrition has come up with a healthier alternative that is 100% plant based. The company has two types of formulas. One is a toddler formula and the other for newborns or infants. Additionally, the toddler formula is a ready to go to market product and is about to be put on virtual shelves in Q2 of 2020.

More About Else

Else is a patented baby formula from three plants. It also meets the nutritional gold standard composition values of breast milk. There are no external additions of macronutrients. It’s also free of antibiotics, gluten, hormones, hexane and GMOs. Importantly, the formula has been medically-endorsed by leading pediatric experts.

The toddler formula is perfect for ages 12-36 months. It's a real alternative to dairy-based baby formulas, also providing a solution for lactose intolerance and other sensitivities preventing babies from the benefit of existing product lines.

"We are looking at the North American market as our first target market because we see the demand from so many parents approaching us, begging to buy the product", says CEO Hamutal Yitzhak.

For more information on Else Nutrition Holdings Inc. (BABY:TSX.V) please